Case studies
What changed for clients.
Ten engagements, from a neighborhood restaurant to a healthcare network with more than 400 locations. Each one starts with the business problem and ends with what happened.
~90
clinics in one shared view
Attribution & ROI
Building Marketing Investment Accountability Across a Healthcare Network
Healthcare
400+
locations mapped
Data
The Mapping Work Behind a CDP Rollout
Healthcare
~270
campaigns in one program
Attribution & ROI
Making Paid Search Useful for Business Decisions
Healthcare
5
healthcare markets
Customer funnel
Leading a Multimedia Growth Campaign Across Five Healthcare Markets
Healthcare
3
months from plan to monitoring
Data
Managing the Business Impact of a Consent Rollout
Healthcare
More case studies
Customer funnel
More lunch and dinner customers for a neighborhood bar and grill
Overtime Bar & Grill is a medium-sized, full-service restaurant in Birmingham, AL. It wanted more sales at lunch and dinner. I researched its customers and its neighborhood, and built a plan to reach new ones.
Customer funnel
A website audit that lifted conversion 20% in a month
Gauntlet Fitness is a kickboxing and HIIT studio in Birmingham, AL, founded in 2014. Certified trainers lead kickboxing sessions with weight training built in. The studio wanted its website to turn more visitors into members.
Customer funnel
Six months of market expansion work for a growing cardiology group
Heart South Cardiovascular Group’s board-certified cardiologists diagnose and treat heart disease, vein disease, peripheral vascular disease, chronic thrombosis and May-Thurner syndrome. I worked with the group for six months across several projects.
Customer funnel
Keyword research for a meal-planning app at launch
Mealvana is a meal-planning subscription app. It sends weekly meal plans, step-by-step recipes and shopping lists to members’ phones, built around science-backed nutrition. I worked with the team while they launched.
Training
Teaching a pediatric practice to run its own online marketing
Etowah Pediatrics is a multi-location pediatrician group with a strong reputation in its community. Its office manager ran marketing and wanted to build the practice’s online presence. I designed and taught training courses so the team could do it themselves.
Want results like these?
Tell me what growth should look like for your business. We’ll start there.
Start a conversation