Teaching a pediatric practice to run its own online marketing
The situation
The doctors’ reputation was already established. The practice wanted to strengthen its website, engage parents on Facebook and start a YouTube presence, and it wanted the skills in house rather than outsourced.
The work
I built three courses around the platforms that mattered most to the practice:
A six-week SEO course: on-page SEO, site audits, user experience and personas, how search algorithms rank pages, keyword research, off-page SEO and link building, and measurement
A Facebook course: page setup, growing an audience, branding, building a posting strategy, working with groups, advertising, apps and reporting
A YouTube course: channel strategy, competitors, YouTube SEO, finding the audience, creating videos worth finding, organizing channels by topic, shareability and analytics
The outcome
By the end, the practice could take charge of its own online presence, with confidence in improving its website, engaging parents on Facebook and using video.
Facing a similar problem?
Tell me what’s getting in the way. We’ll work out where to start.