Services
Senior growth leadership, sized to what you need.
Some companies need someone to own growth for a stretch of months. Others need one problem found, fixed and handed back. I offer both, and every engagement starts with the numbers.
I join your leadership team part-time and own growth: the plan, the numbers, the marketing technology and the people running them. You get senior judgment every week without a full-time executive salary, and a team that can carry the work when I step back.
Best for
Founder-led companies with marketing spend, an agency or two and a small team, but no senior leader who owns the results.
What’s included
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A growth plan with three priorities, not thirty
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One set of numbers that marketing, sales and finance all agree on
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Monthly leadership reporting tied to revenue, not clicks
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Budget decisions based on what each channel actually returns
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Managing agencies, vendors and your marketing tools from your side of the table
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Fixing the handoff between marketing and sales
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Hiring, onboarding and coaching the people who will run it after me
Proof
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Tying marketing spend to business results leadership could act on.
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A plan for growing revenue from the customers already in hand.
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Entering new markets with measurement built in from day one.
One defined problem, a fixed scope and a deliverable your team keeps. We agree on what done looks like before we start, and I hand over everything needed to run it without me.
Best for
Companies with a strong team that needs senior help on one specific gap, or leaders who want to test working together before a retainer.
Example projects
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Growth diagnostic
The current state, the gaps and a prioritized plan, in about 30 days.
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A tracking plan, shared KPI definitions and a dashboard leadership trusts.
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Clean location and source mapping, validated with the people who own it.
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Fewer, clearer conversion goals tied to business outcomes.
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Lead stages, routing rules and fixes where good leads are lost.
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Market priorities, a channel plan and launch measurement.
Which fits?
Compare the two
Fractional MarTech Leadership
Project Focused
Choose it when
No one senior owns growth
One specific gap needs fixing
My role
Part of your leadership team
Brought in for a defined scope
Commitment
Bespoke contract
Fixed scope and timeline
Pricing
Monthly retainer
One project fee
You end with
A plan, trusted numbers and a team that runs them
A finished deliverable your team owns
How engagements run
Diagnose first. Build with your team. Hand it off.
01
Discovery: the first 30 days
I interview your leadership and the teams involved. I map your business model, goals, customers, channels, sales handoffs, data and team capacity. You get the current state, the gaps, the priorities and a plan you can act on. I don’t promise results before the diagnosis.
02
Build with your team
I work directly with your leaders and staff. We improve what’s already working while we repair what isn’t, and we keep moving even when the data isn’t perfect. When a project needs a specialist, I bring in someone I trust and tell you exactly what they’ll do.
03
Hand it off
The goal is a team that runs this without me. Some clients keep me on as an advisor. Others don’t need to. Both count as success.
Next step
Bring me the report you can’t make sense of.
Or the growth problem nobody has solved yet. We’ll start there, and you’ll know the scope and cost before any work begins.