FAQ
Questions founders ask before we start
How engagements work, what I need from you, and what it costs. If your question isn’t here, ask me directly.
Working together
Me. I lead every engagement myself and bring in specialists only when the work calls for them, and you’ll know who they are.
Founder-led companies that are spending on marketing but can’t say clearly what it returns. My deepest experience is in healthcare, but the approach works in any industry.
[Remote, on site, or both, and where]
Time with your leadership team, access to your marketing and sales data, and one person on your side who owns the day-to-day.
The two services
A senior leader working part-time inside your company, on your team, for an ongoing monthly fee.
An agency runs campaigns. I set the priorities, decide what to measure and hold the agencies accountable for results.
If no one senior owns growth, start with a retainer. If your team is strong but one gap keeps holding things back, start with a project.
Yes. A diagnostic can be a good place to start, and we decide together whether ongoing leadership makes sense.
Your team keeps everything: the plan, the dashboards, the documentation and the training to run them. The goal is that you don’t need me.
Data and marketing technology
No, that’s usually why I’m called. We improve what’s working while we fix what isn’t, and we don’t wait for perfect data to make decisions.
Only when a tool is the real problem. Most of the time the fix is how the tools are set up, connected and used.
Yes. I sit on your side of the table and work alongside whoever already runs your tools and campaigns.
I work with your legal and technical teams so tracking and data work follow your policies, and I flag gaps when I find them.
Cost and timing
It depends on scope. We talk through cost in the first conversation, and you’ll have a written scope and price before any work starts.
The diagnostic gives you a clear plan within about 30 days. How fast results follow depends on what we find and how quickly your team can act on it.
Retainers have a [X]-month minimum, then run month to month. Projects end when the agreed scope is delivered.